blog #2 cookie crisps; an ad full of strategy at every sight

        This advertisement appears on the product itself, which happens to be a cereal box of General Mills Cookie Crisps.  Since it is sold in stores next to competing brands, it's advertsement must be unique and stand out.  The ad is animated and colorful at a glance, but take a second look and you'll find a freindly cartoon dog unloading batch after batch of freshly baked cookies from the oven and pouring them directly into an overflowing cereal bowl with milk splashing out over the sides. Truly a work of art. The oven mits and the way the dogs tongue sticks out are humorous touches which help attract a shopper. 
        General Mills is trying to appeal to the worlds sweet-tooth and all children alike to make us feel temptation, enjoyment, and satisfaction.  Their main intended audience is children but they know the parents are the ones who make the actual purchase. They leave their options open because the child wants the cookies and the parent is looking for one of two things.  Either they want a cereal that is nutritious, or they just want to get whatever their kid keeps screaming about.  Well the kids will certainly be screaming over a cereal called Cookie Crisps and the parent can find the nutritional facts clearly on the front of the box which helps in narrowing excuses.
        The ad claims to have "the great taste of chocolate chip cookies and milk" which begs the hungry human to indulge.  This is also the only assumption they make, which is,  our culture thinks chocolate chip cookies and milk taste great. It also claims boldly to have "A mouthful of Chips in every Bite." This is a good example of visualization.  It triggers our wonder and imagination and creates something you have to see, or taste, for yourself.  The product isn't always going to sell itself and when it doesn't a strong creative advertisement can fill the void.


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